When the vodka seltzer brand first approached her and asked her to help them create their new spokesman, the comedian, 34, said she was intrigued.
She remarked in a press statement, “I had a ton of fun working with the team to bring to life this quirky yet instantly likable vodka seltzer fan who values the finer things in life and knows what it takes to prepare a wonderful drink.
Also, Fineman was drawn to the brand because she likes straightforward cocktails like vodka seltzers.
Also, I adored the concept of Gnter, a quirky figure, as well as the tagline “N trl”! that which has an umlaut! truly made me giggle,” she remarked in a February 2023 interview with Gear Patrol. I can certainly support this because I consider myself to be a simple bitch who enjoys a simple drink. Real juice, seltzer, and vodka let’s go.
Gnter, a fictional character, has made it her mission to popularize this delectable spirit-based seltzer. She appears in monochromatic outfits with colorful accents throughout the advertisement to pay homage to N TRL’s authentic fruit flavors and distinctive style.
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The absurdity of the campaign and the joy of developing her own, distinctive identity first drew Fineman in.
The California native remarked in the same interview, “G nter is like a cousin to a handful of characters that I perform. The idea of G nter and the catchphrase were already there, and I was like, Oh, this is amazing.
So, it was a lot of fun to improvise, build the weirdness of this character, and discover what makes him or her so eccentric. We made the dress and the wig from scratch, and a lot of improvisation and hilarious things were tried. The fact that we laughed nonstop was fantastic.
Maria Siegel, VP of Marketing for N TRL, stated in a press release that it is no secret that consumers are turning away from overly-engineered and overly-complicated products and instead are valuing quality and taste. N TRL.
The One with the Umlaut campaign brilliantly captures N TRl’s certain simplicity and the intrinsic quality you get from its real ingredients, all the while showcasing the brand’s playful nature.